We advise luxury brands and businesses on strategy, transformation, growth, and navigating an evolving global marketplace.
Based in New York
About
The Stein Advisory is an independent strategic advisory serving the luxury economy. Founded by Jill Stein, our practice combines extensive corporate experience, creative intelligence, and commercial insight to help ambitious brands navigate transformation and achieve sustainable growth.
We partner with founders and leadership teams to define strategic direction, strengthen market positioning, identify commercial opportunities, and translate ambitious visions into actionable strategies that deliver measurable results and lasting impact.
The Stein Advisory is an independent strategic advisory serving the luxury economy. Founded by Jill Stein, our practice combines corporate experience, creative intelligence, and commercial insight to help ambitious brands navigate change and pursue sustainable growth.




Capabilities
Strategic Advisory
Strategic guidance that brings clarity to complex challenges and drives business transformation.
Corporate Strategy
Executive Advisory
Strategic Planning
Business Transformation
Organizational Strategy
Growth Strategy
Strategic Advisory
Strategic guidance that brings clarity to complex challenges and drives business transformation.
Corporate Strategy
Executive Advisory
Strategic Planning
Business Transformation
Organizational Strategy
Growth Strategy
Brand + Market Strategy
Aligning brand positioning with market opportunities to drive differentiation, relevance, and long-term growth.
Brand Positioning
Competitive Analysis
Consumer Insights
Market Research
Brand Architecture
Go-to-Market Strategy
Brand + Market Strategy
Aligning brand positioning with market opportunities to drive differentiation, relevance, and long-term growth.
Brand Positioning
Competitive Analysis
Consumer Insights
Market Research
Brand Architecture
Go-to-Market Strategy
Commercial Growth
Driving revenue growth through commercial strategy, market expansion, retail development, and strategic partnerships.
Revenue Strategy
Strategic Partnerships
Sales Optimization
Retail Development
Market Expansion
Distribution Strategy
Commercial Growth
Driving revenue growth through commercial strategy, market expansion, retail development, and strategic partnerships.
Revenue Strategy
Strategic Partnerships
Sales Optimization
Retail Development
Market Expansion
Distribution Strategy

What people say

Silvia Camplone
Sr Prod Mgr - Ralph Lauren
Jill is a powerhouse-resourceful, knowledgable, and incredibly connected in the industry.

Silvia Camplone
Sr Prod Mgr - Ralph Lauren
Jill is a powerhouse-resourceful, knowledgable, and incredibly connected in the industry.

Mike Iverson
SVP, Sales + Corp Partnerships - Ryan Seacrest Enterprises
Life moves pretty fast at MTV Networks and Jill always managed multiple projects effortlessly, and in a most timely fashion. She not only hit or exceeded every deadline, she loved creative problem solving and excelled at collaboration.

Mike Iverson
SVP, Sales + Corp Partnerships - Ryan Seacrest Enterprises
Life moves pretty fast at MTV Networks and Jill always managed multiple projects effortlessly, and in a most timely fashion. She not only hit or exceeded every deadline, she loved creative problem solving and excelled at collaboration.

Dr. Harvey Cohen
Former Chief of Staff - Stanford Children's Hospital
Jill's unwavering committment to her family, her academic pursuits, and her advocacy work are truly inspiring... and I am incredibly proud of her pursuit of a Master's degree in Fashion Innovation and a PhD focused on Sustainability in Fashion.

Dr. Harvey Cohen
Former Chief of Staff - Stanford Children's Hospital
Jill's unwavering committment to her family, her academic pursuits, and her advocacy work are truly inspiring... and I am incredibly proud of her pursuit of a Master's degree in Fashion Innovation and a PhD focused on Sustainability in Fashion.
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